Competitor engagement
List rival companies and let your agent search for posts that mention them by name.
People talk about the tools they are weighing, the ones they are leaving and the ones that let them down. When a post names a company that competes with you, the author is usually partway through a decision. Competitor engagement points your agent at those mentions.
What the source does in this release
Each company you add becomes an exact-name search. When your agent crawls, it looks for LinkedIn posts that contain that name, scores them like any other post and adds them to your Posts feed.
Watching a company's own page, or gathering the people who react to its posts, is not part of this release. It is planned for later, and the names you enter now will carry over.
Setup
- Pick the agent to change and move to its sources step.
- Turn on Competitors.
- Type a company name. Add its website domain if you like.
- Add more companies, up to five. Each one needs a name.
- Save, then press Run now.
Onboarding already proposed a few rivals based on your website, so the list may not start empty.
Making the searches count
- Use the name people write, not the legal name. If everyone says "Calendly", do not enter "Calendly, Inc.".
- Be careful with names that are also ordinary words. A company called Notion or Slack will match plenty of unrelated chatter, so check the first results.
- Add the tool you are most often compared with before the long tail.
- Revisit the list after a few crawls and swap out names that return nothing.
Reading what comes back
A mention can be praise, a complaint, a question or a comparison. The summary and the detected intents on each card tell you which. Complaints and "alternatives to" questions are usually the most useful, since the author is already looking around.
FAQ
Can I track more than five companies?
Not per agent. Create a second agent if you need a different set, within your workspace limit.
Does this show the competitor's own posts?
Only if they also mention a name you track. Following a company's own posts is on the roadmap.
My own company keeps appearing. Why?
Your name may be in the list, or a rival's post may mention you. Remove your own name and pass on the odd one that slips through.