ICP and audience
Describe the customers you want, and add yes or no questions that filter out the rest.
Your ICP (ideal customer profile) is the first screen you complete when building an agent. It states which kinds of company and person you want to reach, and everything an agent finds is measured against it.
The five fields
| Field | Effect |
|---|---|
| Industry | Keeps only sectors you serve. |
| Company size | Picks headcount bands. |
| Country | Keeps only companies headquartered in the places you pick. |
| Job titles | Specific roles to include. Titles missing from the list can be typed in. |
| Seniority | Matches by level, which helps when the same job has different titles at different firms. |
Every field starts on All, which means no filter at all. Leaving it that way is intentional and makes a sensible first setting. An overly strict audience returns an empty feed, and an empty feed is hard to debug.
Qualifying questions
Smart filters let you add up to five yes or no questions, such as whether a company sells to other businesses. For each one you choose the answer that qualifies. Harken answers the question for every lead it finds and links the evidence it used. A toggle turns the checks off temporarily while keeping the questions saved.
Tuning the audience
- Start broad. Begin with the one or two fields you are certain about and leave the others on All.
- Look at real results. Read what comes back before changing anything.
- Change one field at a time. Tightening two things together hides which of them mattered.
- Write the pain, too. The audience decides who qualifies. Your company description and keywords decide what counts as a signal. See Company settings.
Where the ICP lives
During onboarding Harken drafts an ICP from your website. After that, each agent holds its own copy in its audience step, so two agents can chase different segments without affecting each other.
FAQ
Is one ICP reused across agents?
Each agent keeps its own. Changing one never alters the other, which lets them drift apart as you learn what works.
How does the ICP turn people into leads?
After each crawl, every author and engager is checked against the fields you filled in. Whoever meets them all becomes a lead, with the matching fields listed as the reasons. See Leads for what happens next.