Expert engagement
Name the people your market reads, and have your agent search for posts that mention them.
Some of the best conversations about a problem are the ones that mention the people who write about it. A thread that quotes a well-known consultant, replies to a conference speaker or recommends an author's newsletter often comes from someone who is researching the topic seriously. Expert engagement lets you list those names so your agent can search for them.
How it works today
In this release the source treats each profile you add as a search term. On every crawl your agent looks for LinkedIn posts that mention it, scores whatever it finds, and files the results in your Posts feed next to everything else.
It does not yet follow a person's own posts or collect the people who respond to them. That is planned for a later release, and the profiles you add now will be used for it when it arrives.
Adding profiles
- Choose an agent, then open its sources step.
- Switch on Experts.
- Paste the address of a LinkedIn profile and press Add. Only personal linkedin.com profiles are accepted.
- Repeat until you have the people you want, up to ten.
- Save, then press Run now to see what turns up.
The form rejects a duplicate and tells you when the list is full. Switching the source off keeps the list out of future crawls.
An example
Imagine you sell scheduling software to dental practices. Good entries might be a practice-management consultant who writes weekly about no-shows, the host of a podcast for clinic owners, and an association's membership director. Posts that mention any of them are likely to come from people who care about the same problems you solve.
Choosing names that produce results
- Pick people others actually mention. A name nobody ever tags or quotes will return nothing.
- Prefer a distinctive profile over a very common name, which can match unrelated posts.
- Look at a few recent results, then replace names that mostly bring in noise.
- Keep a mix. One or two broad voices plus a few niche ones works better than ten celebrities.
FAQ
Will an expert's own posts show up in my feed?
Not unless they are mentioned in a post that matches. Reading a person's own output is on the roadmap.
Can I enter a company here?
Businesses belong in competitor engagement. This source expects individual profiles.
Why did my agent find nothing for a name?
Either nobody has mentioned that person lately, or the name is too uncommon to appear in posts. Wait for another crawl or swap in a better-known name.