Topic engagement
Give your agent a short list of phrases and let it search LinkedIn for posts that use them.
Topic engagement is the source most people begin with. You supply words or phrases, your agent searches LinkedIn for public posts containing them, and the matches are scored and added to your Posts feed.
Configuring it
- Edit or create an agent and open the sources step.
- Switch on Topics.
- Type a keyword and press Add. You can keep up to ten, each up to 200 characters.
- Set the optional controls: a minimum relevance score, a look-back window of 7 or 30 days, and the number of posts a crawl may keep (1 to 500).
- Decide whether to record people who react, people who comment, or both.
- Save and press Run now, or let the schedule trigger the next one.
Phrases that earn their place
A good keyword sounds like something a person would type into a post. Think of the sentence a frustrated buyer might write: "our onboarding emails never get opened", "anyone switching away from spreadsheets for payroll", "need a better way to track renewals".
Some patterns that tend to work:
- Short questions and complaints rather than category labels.
- The wording customers used in your last few sales calls.
- A phrase plus a context word, such as "invoice reminders for freelancers", instead of "invoicing".
Patterns that tend to disappoint:
- One-word terms like "marketing" or "data", which match nearly everything.
- Your own product name, which mostly brings back your own content.
- Long, formal descriptions nobody would ever write in a post.
Diagnosing a feed
| What you see | Probable cause | Next step |
|---|---|---|
| Very few posts | Phrases are too exact | Shorten them or add a looser variant |
| Many posts, little interest | Phrases are too general | Add a context word |
| Posts from the wrong industry | Your company description is thin | Expand it so scoring has more to work with |
| Old posts only | Look-back window is long | Choose 7 days |
FAQ
What happens to posts when I edit my keywords?
Posts already collected stay put. The updated list is used from the following crawl.
Can I search X or Reddit here?
Yes, when Harken has switched that network on for your workspace. Pick it above the source cards; the rest show as Soon. See X and Reddit.
How do I know whether a keyword is working?
Run the agent, open Posts and read the first ten cards. If most of them are about your subject, keep the keyword. If few are, replace it.