Leads
How people your agents spot become leads, what the Leads page shows and what each action costs.
A lead is a person who did something visible near your topic and who fits your ICP. Your agents check every author and engager they collect against the job titles, seniorities and company fields you set. Anyone who clears every field you filled in, and your smart filters when they are switched on, lands on the Leads page with the reasons spelled out.
What it costs
Each new lead uses one credit, once per person. If the same person shows up again later, through another post or another agent, their history grows and nothing more is charged. The first crawl after onboarding is free, leads included. See Plan and credits for how the balance works.
Views
The Show menu at the top picks the slice you read:
- All open: everyone still in play, which leaves out the people you set aside.
- New and Done: by where you are with each person.
- Not interested: people you set aside, with the reason you gave.
- Did not pass filters: people who fit your ICP yet gave the wrong answer to a must-have smart-filter question. They cost nothing, and until you move them they cannot be selected, liked, emailed or pushed. Open one to read the questions that kept them out and the quoted proof; if the answer looks wrong, Move to new turns them into a normal lead for one credit.
- Liked: the leads you starred.
- One entry per agent, to read only the people a given agent found.
Filters narrows any view by industry, job title, company size or recent action, and can hide flagged competitors.
The table
Each row shows the person with their network, the company with a link to its site, the latest activity and when it happened, the location (tagged HQ when it is the head office) and the company size. Location and size fold away on narrow screens. Tick rows, or Select all for the whole view, to mark them done, set them aside, export a CSV or send them to a Lemlist campaign once it is connected under Integrations.
The detail panel
Select a row and a side panel slides open. It shows the company with its keywords, why this person fits (their recent activity and the ICP fields that matched), a short paragraph on how they fit your audience, the smart-filter answers with their quotes and source links, and the full activity history, newest first. Find email looks up a work address for one credit, charged only when an address turns up. A company we could not confirm carries an "unverified" badge, and its fields are then left out of the match.
FAQ
Why does a lead have no company fields?
Company details come from an enrichment lookup. When it cannot place the employer with confidence, the person's own fields decide alone.
Can a person come back after I set them aside?
They keep gathering activity, but they stay in Not interested until you move them.