How Harken follows public Facebook pages you name, which commenters it records, and how Facebook is set up.
On Facebook the most useful conversations for a business seller tend to happen under company pages: customers asking support questions in public, prospects comparing offers under an announcement, unhappy users explaining why they are looking elsewhere.
What Harken collects
Facebook works from pages rather than open keyword search. For now its pages are configured through the Harken API, not the agent wizard: a competitor source on the Facebook network lists each company together with the address of its Facebook page. Harken reads recent public posts from those pages. A company without a page address is passed over, and a source with none collects nothing here.
Each post becomes a card in the Posts feed with its text, the page that published it, the posting time and its public reaction, comment and share counts. Those posts are then scored against your company description, which keeps routine announcements near the bottom and pushes threads with real questions up.
Which actions count as signals
- Posting: the page that published the post is shown as the author.
- Commenting: people who left a comment under a page post, when the data includes them. Their comment text and time come along.
Reactions and shares count toward engagement but are not linked to individuals.
How the data reaches Harken
Public page posts are gathered through a licensed web data provider, with a second provider as a fallback. Both are paid per request and every call counts toward your workspace's daily budget. Harken never logs in to Facebook, does not join or read private groups, and never reacts or comments for you.
Some pages hide their comments or limit who can see them. In that case the post still appears, just without commenters.
Availability
Facebook is listed in the broader social chatter group of the agent wizard with an API only label. It cannot be picked there, even once Harken has switched it on, because the wizard has no field for page addresses yet. An agent that already holds a Facebook source keeps it when you edit the agent in the wizard.
FAQ
Why does Facebook not use my topic keywords for collection?
Open keyword search across Facebook is not available from the data provider, so collection starts from pages you choose. Your company description still shapes the scores.
Which pages should I add?
Your direct competitors and the larger communities in your market are a good start. On LinkedIn, a competitor source searches for posts that name those companies instead.